Out of the two strategies for English teachers to grow in students -sales strategy and content strategy- the best and easiest one is the Content Strategy.
Start by sending them with regularity -once a week- blogs with engaging and valuable content created by other partners or by you.
Remember: don't sell. Offer value. Content of value.
You don’t see it, but a complex mechanism operates in your favour when blogging with the Oxinity tool: SEO optimization.
Our SEO expert optimises good blog posts so that they scale fast to the first positions on Google.
No other blog provider (Wordpress, Blogger, etc.) would do any of that.
Blog posts with engaging and relevant content can position highly on Google and when that happens, you monetize it quickly, as you are solving a specific need of your audience.
LEADS. Your own leads, which are your treasure, no matter if they convert immediately or not.
You will get leads that come with your idc, but also, for any blog post of yours positioned higly on Google, you will get leads without an idc. These leads are for you.
One lead is never a dead end street. You can either convert a lead into a client of not, but even if you don’t convert a lead into a client, you start a process.
This process ends with a client, after a thorough follow up through content of value.
Once a week you send them by email or WhatsApp a blog post with your embedded idc code in the link. Eventually you’ll increase your conversion rate.
Even if you are not the chosen solution for prospects in the first place, regular follow up will increase attention towards your solution and prospects will end up trying a class.
▷ With REMARKETING
Another mechanism that activates through blogging, sharing and following up is remarketing.
Remarketing consists of displaying the brand to prospects that have clicked your link time and time again for 18 months after they’ve first clicked your link. When they eventually register, the lead and client will be for you.
An average client in open web classes pays 60€/month.
The average lifetime of clients is 14,5 months.
Even if your client ends up in someone else's class, you'll still exchange it for another hour at your convenience.
Oxinity’s engines offer an all-in-one marketplace where clients can choose anything they need.
E.g. online classes, in-person classes, company classes, classes for kids, English classes, Spanish classes, French classes, German classes, group classes, private tutors, teachers with different accents,
No matter what your client chooses, you always have a gain. Getting a client allows you to receive an hour at your best convenience.
Within the Oxinity environment, the unique added values, for you and your client are:
▷ The client can choose whoever they want as a teacher (it may be at a time, place or specific need that you can’t attend yourself)
▷ You can exchange this class for any other of your convenience and get the commercial margin from the client.
Some examples of incompatibilities that you solve with the Oxinity model:
▷ Your client is in Mexico, you’re in Europe → location incompatibility
▷ Your client wants a female teacher and you’re a male teacher → gender incompatibility
▷ Your client wants a teacher with American accent and yours is British → accent incompatibility
▷ Your client wants classes early in the morning but you’re busy at that time → schedule incompatibility
▷ Your clients wants legal English and you’re an expert in medical English → purpose incompatibility
In all these cases, your client can choose the best option for them and you can get another hour in your best interest. To that you have to add the commercial margin that comes with the ownership of the lead.
And last, but not least, every time you get a client, you are helping another teacher to kickstart their business.
People are subject to informational contamination.
If you want to be read and remembered, your MESSAGE HAS TO BE DISRUPTIVE!
DO NOT SELL. DO NOT PROMISE. INSPIRE!
▷ Focus on the opening sentence. It will set the tone and spark interest in your message.
▷ Rewrite shortening the text reducing it to its essence.
▷ Examples and images are worth a thousand words.
▷ Play with format to get the attention of our readers.
▷ Using the same size when paragraphing is like repeating the same tune.
▷ Stress text with bold font, different colour, space.
Google reads key words in titles, subheadings and inside the text, especially bold type.
Use key words:
▷ In TITLE --> Heading 1. You have only one heading 1 and that's usually the title.
▷ In SEO description. Not spare key words, but a meaningful summary in 2-3 lines, containing key words and combination of key words
▷ In H2 (subheading 2). You can have several H2 and key words combinations.
▷ In URL (long tale)
▷ In text. Stress important key words with bold font.
▷ Use variations of key words. For instance, if my key words are "academias de inglés", we can use "escuelas de inglés", "cursos de inglés", "clases de inglés", "aprender inglés", "inglés para niños", "clases grupales de inglés", "clases particulares de inglés", etc.
▷ Use singular and plural, e.g. "escuela de inglés"
▷ Use bold type, italics, quotation marks, colours, etc.
▷ Between 800-1200 words. Can be more, can be less, as long as it's good.
▷ Include lists
▷ Include exercises
▷ Include examples
And first and foremost, watch the video tutorial, as I explain more details about the formating there.
LEARN MORE TIPS HERE
BLOGGING AND POSTING STRATEGY VIDEO
HOW TO USE THE BLOG FOR GROWING IN STUDENTS WITH OXINITY